Business

Why the Cupcake Market is Bigger Than Ever

It probably hasn’t gone unnoticed by most people that cupcakes seem more popular than ever. Stalls filled with only cupcakes are appearing at markets across the country, wedding caterers are offering selections of wedding cupcakes as an alternative to traditional cakes, and many shops now sell nothing but the sugary decorative treats.

So why are cupcakes so popular?

Well, there are many theories that range from them being symbols for female sexuality through to the simple fact that such aesthetically pleasing treats will do better in a recession when we want to feel like we are really treating ourselves without actually having to spend too much to do so.

However, there are other reasons too and in many ways it is simply the fact that a very well made cupcake can cost little to make but can look like it should be extremely expensive to buy. As such, even expensive cupcakes will seem cheap and with more efficient cake moulds and decorating tools available to bakers today, they are also far easier to create at low cost.

Creating cupcakes can be easy, no matter whether you are a caterer with a whole range of silicone cake moulds or you simply wish to bake a few treats for friends and family. Finding the right cake moulds and ingredients will be easy and cost-effective, and the actual baking of cupcakes can be both rewarding and exciting. Even those with little to no experience can start making money from baking cupcakes, simply by selling them to friends and acquaintances, something which is easy to do with social networking making online advertising easier than ever.

With just the right silicone cake moulds and a flair for art, very unique and personal cupcakes can be easily created and it is this ease to create something special, attractive and unique at low cost that makes cupcakes sure to increase in popularity, no matter what the economy or what your gender.

For more information visit www.abbiamo.co.uk/bakeware