Whatever business you work in, branding is vital. Helping to create the very essence of your product or service, branding makes your company instantly recognisable to customers and potential clients.
Creating the right branding for your business is so important. Your company’s branding needs to represent the product and vision in an attractive, eye catching way. Your branding needs to ‘speak’ to customers and give a positive impression of your company. Branding covers so much of a company’s marketing work – from the corporate colours which are used day to day, to the logo which features on all marketing material. The company website will also need to be styled and created in the same branding, as will brochures and literature. Deciding on a simple, unique and effective style of branding is so important for creating the right type of corporate image.
For branding to work effectively, consistency must be applied. Devising corporate guidelines on how to use the brand across a whole suite of marketing material is important. These guidelines will cover things from where and when the logo can be displayed and the palette of colours which can feature in marketing material, down to the type of font which should be used as part of the branding. Your company may use the services of a designer or external design consultancy to control the branding and make sure it is only used in the way it was meant to be.
Coming up with the initial design for the branding can be tough. Employing a professional branding consultancy is a great idea. A step removed from the day to day operation of the business, they’ll be able to look at your products or services, your vision and the message you want to give to customers, and from that come up with some sample branding ideas for you to consider. Experts in what works in the customer market, they’ll help to develop not only a unique but also a flexible branding style, guaranteed to ensure customers remember your company.
Branddna.co.za have extensive experience of developing company branding that works. Working closely with each company, they are able to develop original designs which encapsulate each company. Their unique store design, alongside their branding skills, will ensure that the customer journey is a memorable one.
Branding is an important element to any business and at branddna.co.za we can provide high quality Store Design to help improve the shopping experience in your store. Visit us today for more information!