The smarter way to distribute a mail shot

Marketing matters. It’s how companies prospect for new customers and new business. Like most areas of business it’s been changed radically by the Internet. The buzz words are social media and digital. Everyone is talking about social media websites and how they can be exploited to generate leads and orders. But what about the old methods? The traditional ways of doing things. Are they all now redundant and out of date?

Not at all. Direct mail still offers a great way to connect with prospective customers. After all if everyone is obsessed with social media then they will all be trying the same methods and channels to reach their audience. A good old fashioned letter landing on the desk will stand out. It’s hard to ignore a letter and it’s more of an event too.

The only drawback with direct mail is now labour intensive it is. Small companies especially find that if they send out a mail shot they have to spend hours printing letters and then stuffing the envelopes. It’s not a good way to use precious and skilled resources. So what’s the solution?

More and more businesses are starting to wake up to the fact that they can outsource this process to fulfilment houses. These partners offer a seamless service. They can take a sales or marketing letter, print off as many copies as required and then dispatch the mail shot too. It saves so much time and effort.

Fulfilment houses allow businesses to carry on using old style sales letters that really do work. It always pays to stand out from the crowd and in a digital obsessed world this is the right way to do it.

Good marketing is essential to growing any kind of business. It’s a new year and a great time to think about doing something differently and that might mean going back to some older style marketing techniques.

The Article is written by www.btbmf.co.uk providing International Mail and Direct Mail. Visit http://www.btbmf.co.uk for more information on www.btbmf.co.uk Products and Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links and this copyright statement must be included. Visit www.btbmf.co.uk for more services!