Benefits of using promotional pens to raise brand awareness

Promotional items such as promotional pens or promotional clothing are an effective and affordable way to promote your business or event. Promotional pens or promotional clothing can be customised with your logo, company colours, printed company name or any other design you have in mind. Promotional pens and promotional clothing creates a long and lasting impression if used or seen regularly by prospective customers meaning your brand will become a memorable imprint in their mind. Distributing promotional pens as an incentive or part of a promotional pack is a very affordable way to ensure the brand is promoted to the right target market rather than to the general public where a large percentage may not be interested in or relevant to your brand. Promotional pens ensures your target market and or key stakeholders help promote your brand for a weeks or months to come depending on their promotional pens usage therefore the better quality promotional pens, the more likely the promotional pens will be used and prolong your marketing or brand awareness campaign.

Promotional pens double up as a useful stationary item as well as clearly displaying your logo or company name for an effective marketing and brand awareness tool. There are many different types of promotional pens available such as bookmark pens, swift pen, twist pens, eco stick pens, neck pens which are highly visible at all times rather than when promotional pens are used for writing, desk pens or marker pens. For an added touch of luxury, promotional pens can also come gift boxed in a special case and kept as a keepsake or for special occasions. Bookmark promotional pens are ideal to send through the mail due to their small size and flat shape and can also be used as a bookmark. Swift promotional pens are rounder and slightly wider than the bookmark style promotional pens making them more comfortable to hold and can be used in the office or other everyday uses.

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