Email Marketing Lists

Email marketing lists are a great way of ensuring that your marketing budget is well spent. However, to get the most out of them you need to take some time to look after them.

Tips for Buying Email Marketing Lists

Firstly, it is important to build your own list. If you sell something to someone keep a note of their email address and when you have a special offer, you can send them the details. The chances are they will buy something from you again. However, building a list is time-consuming and a slow process, so it makes sense to buy e-mail mailing lists to supplement your own.

It is important to buy good quality email lists. You need lists that are up to date. The best lists target the actual decision maker in a company. This means that if you sell stationery the email address you will be sending your promotions to is that of the person who actually buys the stationery. An email list that consists only of each company’s main e-mail ID is of no use whatsoever. All that will happen is the marketing material you send to that email address will be immediately deleted. You will not make many sales with this kind of email list.

The more targeted the lists you buy are, the better. If you sell printers and printer cartridges, an email list for print firms is going to be potentially lucrative. A general list for the people who buy the stationery for small firms will generate sales and leads, but these sales will be far smaller than those from print firms.

Maintaining Email Marketing Lists

Marketing lists are a good investment, but they are not cheap. Therefore, once you have bought your list it is important to get the most out of them.

Email marketing lists take maintenance. Each time you use the list you should remove any addresses that bounce. You should annotate the list with details of who bought, how much they spent, and what they bought. You can then target further marketing to those who buy and are interested in certain product groups.

The Data Octopus sells good quality email marketing lists . Their lists are regularly updated, so are fresh and productive.