Firm makes unusual use of printing services

These days, many firms make use of printers in London and elsewhere in order to help them produce advertising material. Indeed, buying posters, flyers, leaflets and other such items from printing companies in London and other locations can be an effective and low-cost way for enterprises to promote their offerings.

One firm that has been making unusual use of printing services is McCain Foods UK. The organisation is bringing out a new baked potato product and has invested in a number of 3D posters, York publication The Press reports.

The marketing campaign comprises a total of ten posters, two of which are located in bus stops in York. People awaiting their transport can not only see a representation of the new Ready Baked Jackets product, they can also smell it.

Commenting on the potato offerings, McCain Foods UK said it is the firm’s most significant launch since it brought out McCain Oven Chips in 1979. The business was first established in 1957 by four brothers in Canada and it now has operations in 110 countries across the world.

Meanwhile, talking about the new adverts, a spokeswoman for the company said: “When consumers press a button, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter.”

As well as pumping out a scent, the bus shelters will also dispense money-off coupons to encourage people to try the products for themselves.

Such an innovative approach to posters shows the potential of using print in marketing campaigns. Many of those utilising printers in London are constantly seeking to benefit from increasingly advanced techniques to achieve ever more sophisticated effects. Thankfully, it is now easier than ever before for people to use printing companies in London and as long as they are careful in their choice, they should achieve the perfect effects.

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