Projection mapping
Projection Mapping has come to quite some level of prominence over the years, with the ability to turn even complex surfaces into a video display being of great use to many. The technique relies on special software to achieve its results, which have come to impress scores of people all over the world. Many organizations have made use of Projection Mapping in order to increase awareness of their brand, but the technique isn’t simply used for enterprise, and has been used for completely creative and artistic purposes too.
International exposure
Websites such as YouTube have made it easy to display the results of Projection Mapping to many, and the surfaces that images have been projected onto seem to have become more and more complex and ambitious. The technique has been used to transform buildings, but has even been applied to products such as cars. As long as the area being projected onto is worked with in full detail prior to the projection, mapping can occur even with minimal equipment.
This is not to say that projecting onto one surface is as easy as projecting onto another. The more complex the project is, the more time and effort will need to go into it. Meanwhile, high-end equipment and software will be required for high-profile, intricate projections. A reputable Projection Mapping company will liaise with their clients prominently to ensure the results achieved are as close a match as possible towards what is required. Each project should be treated on an individual basis, and the equipment used is likely to vary wildly from one project to another, meaning costs can also vary in a similar fashion.
An extra dimension
Projection mapping requirements can range from high-profile projects with international exposure being involved or lower-key services benefitting smaller companies and organisations. Whilst projection mapping in its embryonic state largely involved the 2-dimensional representation of images on a surface, 3D projection mapping has eclipsed this, and could even be described as ‘animated sculpturing’. The technique has been used for large, mainstream promotional events but is no longer necessarily outside of the price range of smaller clients wishing to gain exposure for their services in a whole new innovative fashion.
Projection mapping by eventprojection.co.uk. Event Projection are the complete production solution for audio, video and lighting. Visit their website today if you’re looking for AV equipment hire.
