Rayban Aviator

Rayban Aviator shades first came to prominence in the late 1930s, and since that point have gone onto maintain an iconic level of worldwide appeal, endorsed by film stars, rockstars and the general public alike. They take their name from the fact that they were originally marketed at pilots to protect their eyes before being made available to the public. However but saw their popularity widen vastly when General Douglas MacArthur was pictured after landing in the Philippines during the Second World War. This image, circulated worldwide, brought the style to international prominence with the items also being endorsed by the French Army after this point.

However, it wasn’t until the 1960s that the glasses rose to truly widespread popularity, with the items being perfectly placed within the rebellious popular culture of the time, with stars such as The Beatles being pictured sporting them. Two decades later, they would appear prominently in the movie Top Gun and other theatrical releases of the time, becoming synonymous with certain cinematic milestones and seeing their appeal seep into everyday, public life.

Subtle variations on the theme

The Rayban Aviator style has been emulated by many different manufacturers over the years but for many the iconic appeal of the Ray-Ban brand means that any adoption of their style equates to mere imitation. Aviator shades are easy to identify, being characterised by sizeable, convex lenses and thin metal frames and the unique way in which they hook around the ears. They reduce incoming light to 20% of what eyes would otherwise be exposed to. There have been subtle adaptations to the glasses over the years but little which would compromise the easily identifiable nature of the shades.

Consistent popularity

Despite their iconic status, Rayban aviators tend to be available for modest sums well within the reach of most members of the public. As an accessory of great magnitude in terms of American popular cultural history, they are perhaps comparable to Levi jeans when their enduring appeal is considered. For those looking to add a touch of glamour to proceedings, evidence suggests that Rayban aviators, despite a slight dip in popularity in the 1990s, seem to be a consistent solution.

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