The best laid plans make great reputation management
When it comes to online reputation management, preparation is imperative. If measures are not taken in advance of any trouble arising, damage limitation will inevitably be much more difficult. It is also the case that efficient plans can prevent a lot of difficulties from happening in the first place. Nonetheless, there are several reasons why internet reputation management has to include the provision of online reputation solutions during the course of many campaigns.
At Searchengineoptimisation.co.uk we make sure the sites we manage are protected from threats to their reputation. Our diverse sites may still occasionally be afflicted by a problem. When this occurs, our tailored solutions come into play. The complexity of the work we do in this area is heightened by the fact that the fluid search world becomes more complicated and competitive over time.
To illustrate why preparation is not sufficient to head off all threats to the reputation of a site it is necessary to provide examples. One of the ways in which the image of a site can be tarnished is if an influential user is disgruntled with a product or a service provided by an online firm. Precautions can be taken to ensure that dissatisfaction rarely occurs. For instance, a reliable delivery company can be used and the statutory rights of customers can be respected at all times.
Nevertheless, misunderstandings can still develop. The internet itself has increased the likelihood that a consumer will complain. This is because the amount of choice available has bolstered the impression that the consumer is sovereign. In addition, the evolution of the social media has provided unhappy purchasers of goods with a plethora of ways in which to vent their anger. If a Twitter user is convinced a company has served them badly, their remarks can circulate quite widely.
There are also consumer review sites which can be problematic for online businesses. Competitors can abuse these sites by faking a negative review. All kinds of people can leave unbalanced verdicts of the quality of goods or services on these popular sites. There is nothing which can be done to prevent one from getting a highly negative review. Some individuals used to argue that one should ignore a hostile review, but that is not actually best practice.
The most suitable approach is to reply to a damning review in a courteous manner. A damning response merely brings attention to the matter. It is permissible to correct any factual errors made by the reviewer, but the tone should be pleasant and placatory.
The nature of reputation handling is such that building up positive relationships is the best means of defence. Campaigns on Facebook and Twitter can mean that users are less ready to believe bad news about a firm’s activities. A focused campaign can mean that the search engines also carry plenty of favourable content in relation to an organisation. Using a competent consultancy can then deal with those slippery issues that still cause consternation.
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