The Importance of Data Cleansing Services

Data cleansing services are one of those things few firms realise the value of until they have actually used them. Many firms do not realise that, over time, the data they hold degrades. For example, a mailing list used for promotional and marketing materials can quickly become out of date.

People move, firms go out of business, the person responsible for procurement moves on all things that you are often not aware of. This means that a mailing list can be full of defunct details meaning that you could be sending out marketing materials to the wrong people or firms who no longer exist. Clearly, this is a real waste of time and money.

This can happen with any kind of business data and happens even when you have good data management processes in place. It only takes one or two people within a company not to follow these processes for your databases to begin to degrade.

Why Use Data Cleansing Services

Of course, if you want to you can periodically clean up your data. However, this is a time consuming process. Most firms do not have the tools, software or expertise to carry out data cleansing efficiently. It is one of those tasks where handing it over to an experienced third party make sense. The fact that they have access to sophisticated data manipulation tools and the experience to use them means that they can often cleanse your data more efficiently. In most cases, what you pay them will be a fraction of what it would cost you to have someone trawling through your database making corrections for several days.

The Best Data Cleansing Services

However, it is important to realise that not all data cleansing services are the same. You need to be sure that the firm you are handing your data to has the right skills and level of experience. The last thing you want is to hand a firm your mailing list to clean up only to find that they hand it back minus some vital data. For this reason, it is important to only use well-established competent firms.

The Data Octopus offers a comprehensive range of data cleansing services . They have decades of experience meaning that you can trust them to look after your data and do a good job.