Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

SEO & Link Building

Website design – More than making a site look good

One of the most significant challenges in launching a business website is making it stand out from the crowd. There are an estimated 300 million websites the world over, and around 50 billion web pages.

It becomes difficult to see how a website can make any kind of impression – especially your own humble website – when pitched against such numbers. You might argue of course that if you are running a business which serves a particular niche, you would have less of an issue with getting your site noticed. However, even here, the competition is stiff. For example, a Google search for something quite specific, “Hair Salons in Nottingham”, still manages to return over 216,000 results. There is therefore a great deal of competition even on the reduced scale of the niche marketplace.

Faced with this challenge, you might respond by commissioning from your web designer a website that ticks all the boxes in terms of aesthetics. That is, a site that looks great. The colours will be graceful, elegant and perfectly blended, the images completely appropriate to the page they sit on, neither bland nor overly controversial. The navigational furniture will be stylish and well-proportioned, with every button picture perfect. All in all, your beautiful website would not look out of place in the Ideal Home Exhibition.

However, once your dream website is launched you could be in for a nasty shock when, despite all of your efforts, the site fails to attract anything like the number of visitors you had hoped for. You discover, to your horror, that your exhibition standard website is something of a damp squib.

This nightmare scenario can occur when the website producers have concentrated wholly on making a site attractive, at the expense of other factors that are equally important when it comes to enticing visitors.

Whilst aesthetic appeal is an important part of the mix when it comes to web design, it is not the be-all and end-all. Indeed, web design encompasses a lot more than just creating a website that is easy on the eye.

Indeed, today’s web designers tend to think more in terms of the overall experience that a site creates for its visitors. For instance, designers should be involved even in choosing the site domain name. Famous examples of successful site names are Flickr, Amazon and Digg. These are catchy names that, as well as exciting the curiosity of users, have some bearing on the content offered.

Navigational logic, sometimes known as “site architecture”, is another key component. A strong navigation is one which offers meaningful signposts to users at every stage, whilst also providing a powerful sense of context for the page they are on at the time.

Here at Click Consult, one of the UK’s leading website development companies, we believe that a rounded approach to web design, taking into account everything from domain name to web copy, is a sure way of guaranteeing the success of the end product.